Don’t judge a book by its cover Comments Off
“Don’t judge a book by its cover”, that’s easy to say. And easy to do if you have a bookstore with 5 books in it. Add a few digits to that number and it’s not so easy to do anymore, is it? And that’s the story with most products we buy these days… So many types of the same product and not so much time.
There are a few privileged products, usually the expensive ones, like high-end phones, laptops, and other gadgets that force us to consider carefully our options, because of the risk of buying the wrong thing for a lot of money .
But what about products like wine? Go to your local supermarket and you will find row upon row of wine bottles averaging around 5-6 euro a bottle and from all around the world. If you’re not Gary Vay-ner-chuck, you’re in trouble.
But not me! I judge the book by the cover, in such situations! Take a look at some of the wines I have at home.
The first one in called Fat Bastard and has a hypo on it, the second is Lounge Dog and has a long dog who’s rear end extend all the way to the back label and the third is just colorful,
You can tell straight away how much I know about wine. One label is colorful and the other two are just funny. Actually the one with the dog is quite good. For me it’s hard to make a difference between wines and I can only judge with – I like it / I don’t like it. Hence the label is the only thing that guides me through the sea of wine. If it attracts my attention and what is written on it sounds good enough – there is a sale.
But this is not true just for wine, is it? Even books are the same. Go to your local store and look around. You will most likely pick up to browse through the books with the most interesting covers.
However, wine and books are the lucky ones because the content still matters! Think about the sea of products that are too dull to tell apart, like tomatoes in a supermarket (not a farmers market). It’s most likely you will pick up the ones that are most conveniently packed.
Hate it or not, I don’t believe there are too many people who don’t judge a book by its cover. Prove me wrong!
